This Weeks Discovery: The Skimm

Earlier this week I decided to take public transportation to work... Any one living in the Washington, D.C. area knows that the journey to work can be a bit of an adventure. In preparation, I plugged in my tunes and opened up the Pulse App on my phone. A young professional looking woman sat next to me and began to read her email. The image on her phone caught my eye and I instantly became curious. Don't judge me for being nosey, I am an information connoisseur! Naturally, I pulled out the Google machine and what I found has become my new favorite news service.

Forgive me if I'm late but, The Skimm is an awesome micro-news newsletter that makes reading the news easy to add to your daily routine. On the website it is described as a, "... daily newsletter that simplifies the headlines for the educated professional who knows enough to know she needs more. We do the reading for you and explain it with fresh editorial content, breaking down what you need to know to start the conversation."

The punchy titles and funny comments on news subjects makes it a joy to read. Although, I don't plan to totally throw out my other news gathering tactics, The Skimm is definitely a new staple that will help me start conversations about hot button topics of the day. If you don't receive The Skimm every morning go subscribe now!

~ SKG

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Are You a Hawk or an Eagle?

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Tackling Uncertainty Like a PR Pro