Personal Post: Guns and PR

In this last few months, the argument has been made that the gun control camp has better PR than the gun lobbying camp. Organizations like the NRA have struggled to fight the "anti-gun" campaigns and their supporters. At times it's hard to believe that organizations that are as well off as the NRA are struggling with publicity. Then, I remember they are not just battling the anti-gun campaigns. The bigger obstacle is the harm caused by guns and irresponsible users. What's your perspective on Guns and PR?

Personal note: I felt compelled to post this after finding out that my 7 year old cousin was shot while playing. He is now in recovery.